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Surviving a “Business Mental Block”
No matter how clever and quick on your feet you are, eventually you have to face the dreaded thing that threatens to dismantle every business: the mental block. You could be going through a perfectly...
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5 Signs You Shouldn’t Be Writing Your Own Press Releases
This just in — press releases don’t write themselves. Just because you have a great story, doesn’t mean that the media is going to be knocking your door down. You need to have a press release written...
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5 Things to Check Before Sending Your Press Release
Getting ready to send out your press release? Hold on a second. Don’t hit “Send” just yet. Before you send out your press release, you need to check these 5 important things: Names — It’s one of the...
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Spooky Press Releases To Chill Your Blood
Gather around, everybody. It’s time for a mind-numbingly scary lesson in how quickly you can derail your business with a poorly written press release! What, you think that’s not terrifying? Let’s see...
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Press Release Sentence Structure: Short and Simple or Carefully Crafted and...
When it comes to press release writing, one of the primary marks of an amateur is sentence complexity. Here’s what normally happens: a small business owner will have a piece of news they think would be...
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Keep Your Press Releases Active for More Engagement
Okay, I admit it. Most press releases are boring. But why? What makes most press releases suck so bad that no one wants to read them and they end up in the trash? Well, to be honest, it isn’t...
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5 Subtle Techniques to Make Your Press Releases More Readable
Do you struggle with getting people to read your press releases? Maybe it’s not that the content is bad. Maybe it’s that you’re not presenting the content in a way that’s appealing to your audience’s...
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Why You Shouldn’t Put Too Many Links In Your Press Releases
By now, you probably already know about the SEO benefits of press release distribution. Placing links in your press release that point back to your website can be helpful in boosting your search engine...
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4 Apostrophe Mistakes to Avoid
Apostrophes are tricky things for many people. I see them misused all the time, in blog posts, press releases, marketing materials, etc. And while you might think a misused apostrophe is nothing to...
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A Single Tip That Will Help You Write Better Press Releases
If you follow this blog at all, you know I spend a lot of time on here offering press release writing tips. Over the years, I’ve shared a number of tricks and tips that can help you improve the quality...
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“Spice” Up Your Press Releases
I don’t know about you, but I like a little heat with my food. Although I’ve since let it lapse into disrepair, I once had a fairly adequate hot sauce collection. Honestly I didn’t use a lot of it, but...
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5 Grammatical Mistakes That Will Make Your Readers Shake Their Heads
I’ve spent some time on here in the past discussing why I think proper grammar matters in press releases. It matters in all of your writing, in fact. It even matters in blogging, I’d argue. Sure,...
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Do Exclamation Points Have a Place in Press Releases?
Let’s cut to the chase here: NO. The answer is a resounding, 100%, no-BS NO. My reasoning here is simple: press releases are not advertisements. If your press release reads like an advertisement, it...
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Why You’re Suffering from Writer’s Block
Bukowski once said, “Writing about a writer’s block is better than not writing at all,” so here I am today writing a post about writer’s block. Hey, if it’s good enough for Bukowski, it’s good enough...
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How to Punctuate Quotes Correctly in Your Press Releases
Let me begin by saying that I’m no grammar Nazi. However, the fact is that for many people, grammar and mechanics will make or break whether they put any stock into your writing. So if you want them to...
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8 Grammar Mistakes to Avoid in Press Release Writing
If you look closely, you’ll see grammar mistakes everywhere. From Facebook to advertisements, it seems no place is safe from the torturing of the English language. And yes, it happens with press...
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How to Make a Long Press Release Easier to Read
In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that...
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Spinning a Narrative
In the world PR, the term “spin” has a fairly negative connotation. We think of mega corporations trying to get out of getting into trouble for something naughty they did or a TV station leaving out...
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Mastering the Fine Art of Writing with Brevity
English poet Robert Southey once said, “It is with words as with sunbeams — the more they are condensed, the deeper they burn.” Thomas Jefferson showed a similar love for brevity when he quipped, “The...
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Is Your Press Release Full of Fragments or Run-on Sentences?
As the internet continues to be flooded with gobs and gobs of press releases, the overall quality seems to be getting watered down. As I have highlighted in a number of posts, it’s not just the actual...
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